When you visit Auckland, you do more than boost our local tourism industry.

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Auckland’s Visitor Plan

Auckland Council believes a city that attracts visitors also attracts entrepreneurs and investors, international students, and talented migrants – which in turn provides jobs and an improved standard of living for everyone.

In 2012, the Auckland Visitor Plan estimated the visitor economy to be worth $4.8 billion per annum. We aim to expand this to $7.2 billion per annum by 2021.

In short, if you visit Auckland you’re helping us grow our economy across the board, making Auckland a better place for you and our residents alike.

[Download Auckland’s Visitor Plan]